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Search Engine Optimization Services

 

When it comes to gateway pages, it's not the quantity - it's the quality

What are gateway pages?
Gateway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as "doorway," "bridge," "entry," "jump" or "supplemental" pages. Gateway pages stand on their own, separate from the rest of a site. They usually feature a logo, some text and a link that encourages visitors to enter the site.

Gateway Pages

Gateway pages are pages specially optimized for one search engine and 1-3 keywords. They are also known as "doorway," "bridge," "entry," "jump" or "supplemental" pages. Gateway pages stand on their own, separate from the rest of a site. They usually feature a logo, some text and a link that encourages visitors to enter the site.

At one time Gateway pages provided webmasters with the opportunity to rank high for any keyword with any search engine. Although Gateway pages are still effective for sites with content that's typically overlooked by search engines, they are no longer the "magic solution" to all ranking problems.

No magic bullet
Thanks to innovations like themes, link popularity and click-tracking, Gateway pages are no longer the "magic bullet" they once were. Search engines are getting better at looking at the whole picture, not just one page.

That's not to say that all Gateway pages are evil. Sophisticated Gateway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines. And if your web site has dynamic or otherwise unspiderable content, Gateway pages may be the only solution.

Beware false promises
Many optimization services promise to create surefire Gateway pages as part of their service packages. If you're shopping for such a service, look out for exaggerated or unreasonable claims about the effectiveness of these pages. Beware of any company offering to create "50 custom pages that will rank high on all search engines" or making a similar promise. Such claims are usually unsubstantiated.

 

Comit Technologies Search Engine Optimization has been extremely successful at Pixus. We have seen over a 350% increase in our web traffic from search engines after the optimization of our site.

Todd Landry
General Manager
www.pixus.com

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