Search Engine Optimization Services

Keywords: Titles, Meta tags etc.

Finding the Right Keywords

Finding the right keywords to target should be the first step in any successful SEO campaign. Here are some tips on finding the right keywords for your website.

Overture's Keyword Tool - Enter a keyword and this tool will display all related keywords http://inventory.overture.com/
Misspellings - Misspellings are often great words to target to bring more traffic to your website.
Industry Trade Journals - Read any reports or articles about your industry and highlight a list of keywords
Competitors Keywords - Look at the meta-keywords tag in your competitors keywords
Server Logs - Review your server logs and find the words that people searched for to find your site. Be sure to include these words.
Brand Names - If you sell gun bullets made by Remington be sure to add Remington Bullets
Thesaurus - You can't always guarantee the words that you think of will be the words that others will think of so use a thesaurus to find similar words.
Regional Keywords - If your website targets a local audience use your city. For example Lafayette Bicycles
Regional Variants -For example Crawfish could be Crawdads, Crayfish, Mud Bugs etc.

Writing Your Title Tag

The title tag is the single most important element to effective Search Engine Optimization. The search results for Google and Yahoo use the page title as the heading when a user searches for your keyword. The summary comes from the description tag (see below). To write an effective title tag start the title with your main keyword and then your marketing pitch. Title tags should be no longer than 75 characters. For example "Website Design - Chose Comit Technologies for all your website design needs"

Writing Your Description Tag

The Meta description tag is just simply a snippet of HTML code that belongs inside the <Head> </Head> section of a web page. To be real effective, it has to be placed after the title tag and before the Meta keyword tag.

Your description tag should start with 2 or 3 of your keywords and should be kept to about 250 characters including spaces. I prefer to add a marketing pitch with an ending that wants to keep them coming back for more. For example "Website Design that is Search Engine Optimized. Find out how Comit Technologies can make your website more profitable. More information at ComitTechnologies.com"

Meta Tags

Use Meta tags on every page that is created. The keyword and descriptions should use the guidelines above, but always use this format.
<title>YOUR TITLE HERE</title>
<meta name="description" content="YOUR DESCRIPTION HERE">
<meta name="keywords" content="YOUR KEYWORDS HERE">
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">